Blog — SuperOps.ai

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4 min

6 marketing basics for managed service providers

Many owners of Managed Service Provider (MSP) businesses come from a technical background. They are frequently engineers that have excelled in their field and have exceptional people skills. It allows them to grow a business organically.

Mike Herrington

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MSP

Marketing

3 min

MSP content marketing starter guide

Content marketing is an important part of a digital marketing campaign and can yield significant results if done correctly. It can help increase your rankings on google and your online brand. Here a few tips for excellent content marketing and one pitfall MSPs sometimes fall into.

Mike Herrington

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MSP

Customer Service

3 min

7 ways how managed service providers can enhance customer experience

As many of you know, customer service is the new battleground for managed service providers (MSPs). It drives both your client retention and referral generation. Like everything else we do, having systems built around customers will make it work with repeatable, measured success.

Christopher Barber

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MSP

Local business

4 min

Your local expertise is your competitive MSP advantage. Lean into it.

One of the things I enjoy the most about my job as the CEO of a marketing agency that caters specifically to MSPs is that I get to see a bird's eye view of the trends happening in the industry.

Nate Freedman

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MSP

Helpdesk

3 min

6 tips for effective MSP helpdesk operations

There are a lot of things to think about when you start a new MSP. How to structure your helpdesk and planning service delivery should be high on your list.

Mike Herrington

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Partnership

Marketing

2 min

How to generate thousands in revenue by nurturing partnerships with fellow MSPs

The lead generation for your MSPs takes a whole different turn when you stop seeing them as competition and start treating them as partners to help you grow.

Praveen Ramesh

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MSP

Tech stack

4 min

What to consider for your tech stack when starting a new MSP business

Getting a new Managed Service Provider business up and running can be a challenge. There are a lot of things to think about. One important facet of the business is choosing your tech stack.

Mike Herrington

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MSP

MSSP

3 min

To be or not to be an MSSP in 2021

As your MSP practice matures, you will tackle everything from hiring to firing, marketing, vendor relations, and growing your offerings. And while every MSP realizes that security is their oxygen and without it, they die, at some point, they will have to make the call as to whether to go all-in on security or to outsource that expertise.

Joshua Liberman

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MSP

Business

5 min

8 tips for launching a managed services business in 2021

The landscape of IT is evolving, and so are the services that Managed Service Providers are offering. If you are looking to launch a new managed service business in the coming year, being aware of these trends will help you shape your offering for maximum success.

Mike Herrington

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MSP

Marketing

3 min

Building a successful marketing strategy for your MSP in the "new normal"

Last year, if someone asked me to make a list of some of the most consistent and reliable lead generation efforts available to MSPs, it may have included things like "lunch and learns." Conferences. Community events. Things like that.

Nate Freedman

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MSP

Cybersecurity

3 min

Cybersecurity tips for MSPs

Anyone in the business of defending computer networks knows that attackers have the advantage over the long run. To secure a network, we must secure every device, entry point, and pathway and educate every end-user.

Joshua Liberman

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MSP Marketing

3 min

4 ways to market your MSP during the holidays

Selling your MSPs services during the holidays can be a challenge. Doing so during a pandemic holiday season can be even more challenging. Here are 4 ways to market your MSP during the holidays.

Mike Herrington

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MSP

Tips

5 min

Less-known hacks to grow your MSP business revenue

The managed services business model isn't the new kid on the block. It has been a part of the channel industry for nearly two decades now. Yet, growing its revenue has been a challenge.

Monica Maria

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MSP

Revenue

4 min

6 ways to improve your MSP business' profit margins

Improving profit margins is one of the most crucial goals of an MSP business. But it's a challenging one too. Let's explore the steps necessary to expand your IT services and increase your revenue potential.

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3 min

Boost MSP efficiency with unified PSA and RMM solution

Driving up efficiency is crucial to MSPs. We explore how a truly unified PSA and RMM solution can help you achieve this.

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6 min

Why should your PSA and RMM be 'truly' unified?

While every tool vendor could market themselves as 'unified' solutions provider, only a handful are truly unified. In this blog, we explore the real need for unified PSA and RMM solutions and how they differ from integrated solutions.

Sanjeev NC

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startup

4 min read

Every superhero has an origin story

Where did it all start? What sparked the beginning of a super new company that aims to build super cool products for MSPs? Read on to find out.

Arvind Parthiban

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AI

6 min read

MSP software and business automation: the case for AI

The MSP industry sees itself as a well-oiled engine. All the cogs and wheels seem to turn as they should. Why bother with AI — a technology that isn't mature? Let's find out.

Monica Maria

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MSP

10 min read

How to become a successful MSP in the current market

A lot has changed in the last few months and it's essential to stay afloat and relevant in a world that's constantly evolving. How do you define success during turbulent times like these?

Monica Maria

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MSP

7 min read

Navigating the new normal and other trends we weren't expecting — Part 1

Many things have happened since the start of 2020. But the pandemic gets an honorable mention because it brought the world to a standstill. What was its impact on the MSP market and how can we navigate the new normal?

Monica Maria

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MSP

AI

4 min read

Navigating the new normal and other trends we weren't expecting — Part 3

In part 3 of the series on how MSPs can navigate the new normal, we explore trends including market consolidation, automation, and AI, and how MSPs can evolve with these changing conditions.

Monica Maria

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MSP

5 min read

Navigating the new normal and other trends we weren't expecting — Part 2

In part 2 of the series on how MSPs can navigate the new normal, we explore trends such as remote work, cloud acceleration, and cybersecurity.

Monica Maria

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MSP

5 min read

What podcasts are MSPs listening to?

Great insights are being shared every day within the MSP community through audio. If you're new around here and aren't sure where to start, this is a great collection of the best MSP podcasts you should tune in to.

Praveen Ramesh

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MSP

6 min read

Should you be working in Internal IT or MSP?

Sometimes you consider which road to take - internal IT or MSP. But IT is IT. How does it matter? There are subtle differences between the two. So which one is better? Let's discuss this.

Sanjeev NC

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AI

3 min read

AI and MSP Business Innuendo

Anyone have a clue of what's happening in the MSP industry or how AI is disrupting MSP businesses? No one seems to know or talk about it. Let's explore the impact AI will have on MSP businesses.

Arvind Parthiban

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Startup

4 min read

ESOPs 101 — Know your stocks (Part 2)

Did you know there is another compensation structure similar to ESOPs? Well, it's called RSUs and this post is dedicated to what it is all about and how you can save tax on both RSUs and ESOPs.

Arvind Parthiban

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general

4 min read

What every startup founder needs to learn from Star Trek?

I am a big fan of Star Trek, not only because I believe it's a great TV franchise, but also because it exudes great many lessons that startup founders can borrow.

Arvind Parthiban

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startup

8 min read

ESOPs 101 — Know your stocks

ESOP, short for employee stock ownership plan, provides employees a stake in the company — an ownership interest. But it also presents hiring challenges for founders because most people are unaware of its potential value. And that's what we set out to explore in this article.

Arvind Parthiban

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general

3 min read

"Starting up during Covid times? Are you nuts?"

Are you wondering if starting up during these Covid times is a good idea? Arvind Parthiban, CEO & Co-founder of SuperOps.ai, shares his thoughts on the subject

Arvind Parthiban

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general

4 min read

What’s in a company name? You’d be surprised to know!

Here are 7 useful tips for naming your SaaS startup, based on a true story

Arvind Parthiban

6 marketing basics for managed service providers

6 marketing basics for managed service providers

7 ways how managed service providers can enhance customer experience

Your local expertise is your competitive MSP advantage. Lean into it.

6 marketing basics for managed service providers

7 ways how managed service providers can enhance customer experience

Your local expertise is your competitive MSP advantage. Lean into it.

Stay up-to-date on all things SuperOps.ai

6 marketing basics for managed service providers

MSP content marketing starter guide

7 ways how managed service providers can enhance customer experience

Your local expertise is your competitive MSP advantage. Lean into it.

6 tips for effective MSP helpdesk operations

How to generate thousands in revenue by nurturing partnerships with fellow MSPs

What to consider for your tech stack when starting a new MSP business

To be or not to be an MSSP in 2021

8 tips for launching a managed services business in 2021

Building a successful marketing strategy for your MSP in the "new normal"

Cybersecurity tips for MSPs

4 ways to market your MSP during the holidays

Less-known hacks to grow your MSP business revenue

6 ways to improve your MSP business' profit margins

Boost MSP efficiency with unified PSA and RMM solution

Why should your PSA and RMM be 'truly' unified?

Every superhero has an origin story

MSP software and business automation: the case for AI

How to become a successful MSP in the current market

Navigating the new normal and other trends we weren't expecting — Part 1

Navigating the new normal and other trends we weren't expecting — Part 3

Navigating the new normal and other trends we weren't expecting — Part 2

What podcasts are MSPs listening to?

Should you be working in Internal IT or MSP?

AI and MSP Business Innuendo

ESOPs 101 — Know your stocks (Part 2)

What every startup founder needs to learn from Star Trek?

ESOPs 101 — Know your stocks

"Starting up during Covid times? Are you nuts?"

What’s in a company name? You’d be surprised to know!

Thanks for joining our pilot program! We're super stoked!