"SuperOps.ai? I haven't heard of it. Wouldn't it be better to join a big MNC like TCS, CTS, or Wipro?" "Are you sure you'll get your salary on time?" "What if the investors pull the plug and the company shuts shop? Do you have a backup plan?" "You have a family to take care of. Are you sure you want to take up a high-risk opportunity?"

Most advice on online marketing for managed service providers is very prescriptive. They just tell you what to do as if everyone should be doing the same thing.

Productivity and MSPs — it's a match made in heaven. As managed service providers, you're constantly optimizing to improve your clients' productivity.

The internet is rife with advice on when startups must hire their first marketer.

We all have pet peeves. And the longer you've been in an industry, the more pet peeves you might have.

A patch is a change to existing software, usually to improve usability and security. It plays an important role in increasing a software product’s longevity and ensures that the product lives up to current standards. Patch management makes the deployment of patches easier.

SMBs are no different than their larger counterparts when it comes to innovative technologies: They need them and are growing more dependent on advanced systems to stay competitive.

As we move forward into 2021, despite all the changes that the WFA (Work from Anywhere) shift has wrought, most of us consider desktops and laptops the most vulnerable targets.

A quality solution for backups is an essential offering as an MSP. Disaster Recovery as a service is a great way to sell those solutions to your clients and make a good margin.

If you’re a managed service provider there are a lot of different ways to price your services.

It's exciting when your MSP starts to grow. It's even more challenging when you realize that you can't do it all yourself.

One of the more commonly repeated tropes you will encounter as an MSP is the need to standardize your “stack,” that is, your offerings and the tools you use to deliver them. Like many of these aphorisms, there is some real wisdom here, but things are never as simple as thought leaders would have you believe. With that in mind, we can look at this admonition in a bit more detail to see why it is worth the effort to achieve.

For many of us, the word “pivot” became a standard part of our vernacular in 2020 as we dealt with unprecedented change in our business and personal lives. With countless numbers of businesses forced to shift their employees to a remote work paradigm — and many unprepared to do so — managed service providers became saviors.

There are a lot of things to think about when starting or growing your MSP. One important topic that shouldn’t be overlooked is building a rock-solid MSP tech stack.

The concept of business continuity plans has been around since the 1970s. It was developed as a means to minimize technical and operational difficulties after a hazard.

The future is bright for those of us in the managed services (MSP) business.

Starting a new job is like learning how to play a game. You start as a rookie. Anxious, nervous, and a raw passion to prove yourself.

This time last year, my cofounder Jayakumar and I launched SuperOps.ai.

Every new business has some growing pains as they are starting up.  There is a certain learning curve they must face, and sometimes we learn through hard experience. A good example of this for MSPs is where to move to a PSA and get those tickets out of your inbox.

Most small MSPs start off by growing organically. You do some work for a client, do a great job, and get recommended to someone else. That’s a great way to grow.

A few years ago, many MSPs were happy enough to place a firewall, set it up, and walk away.

Remember that it all starts with trust. If you’re running an MSP, you should be seeking to have a trust relationship with each client.

Remote monitoring and management (RMM) tools, closely followed by professional services automation (PSA) tools, are an MSP’s bread and butter. RMM plays an integral role in helping IT professionals monitor and manage clients’ endpoints and networks, deliver service and track issues.

There are a lot of successful MSP owners that have an engineering background. Configure that firewall? No problem. Set up that VLAN? Piece of cake. Manage social media marketing effectively for your MSP? Uhhhh…sounds like a challenge.

One of the most cost-effective ways to market your MSP is by having a strong digital marketing plan. The core of any digital marketing plan is effective SEO.

Fueled by the constant desire to unlock more operational efficiency, artificial intelligence continues to penetrate into companies in most industries, and managed services is no different.

Microsoft PowerShell is a versatile and powerful scripting language that can be used across multiple platforms. It allows IT administrators greater flexibility in scripting and opens a world of possibilities.

In the current scenario, IT becomes imperative as a business grows. But there are many intricacies involved in optimizing a business’s IT needs. An MSP simplifies the process and takes the load off the business owners.

When you're growing a managed service provider (MSP) business, you'll have to face a lot of questions along the way. One of the big ones is how you package and sell your services. Specifically, what pricing model should you use? We'll review four popular pricing models for MSPs and the advantages and disadvantages of each.

Isolation and work pressure don’t blend well. Unfortunately, with remote work fast becoming the new normal (thanks to 2020—the year of chaos), people have little choice but to go through this blend of isolation and work pressure alone. A year full of unprecedented twists and turns, it took its toll on MSP owners and employees.

Many IT services businesses are started by engineers. They’re good at fixing problems and have a way with clients. This leads to growth by referral and word of mouth. The problem with this is that it’s not a scalable or repeatable solution. If you want the business to continue to grow you need to start selling.

As we pass our “Coronaversary” this week, the issue that has captured the attention of our clients is the need for enhanced IT security. The equipment replacement cycle has taken retrograde steps. It is time to take a look at what drives the replacement cycle and what impedes it.

Your customer service is the backbone of your IT managed services business. The way you deliver that customer service is a true reflection of your brand, and it is critical to get it exactly right. The question though is how to define what customer service really means. Many would define it as fast, friendly responses to customer requests. I would argue that “fast and friendly” is just not setting the bar high enough.

Building software is easy. At least it used to be. All you needed was a small team of full-stack engineers with an idea, a good understanding of your ideal users, and of course, the ability to write code. Everyone did everything — participating in DevOps, writing code, being well-versed in security practices, and bringing new feature ideas for the product roadmap. Ah, the good ol’ days, I tell you.

In a market that remains hot during the pandemic, it’s a good time to work more closely than ever with your customers, some of whom may be struggling to keep their heads above water.

If you are here reading this article, chances are you're going through one of the most common stages in the life of an MSP (managed service provider). It's probably been a few years since you started your business, and you feel that you still need to dot the i's and cross the t's.

We're doing to podcasts what Twitter did to blogs. We're starting a new wave of short, tightly produced podcasts called SuperPod Bytes because, seriously, who has the time?

Many owners of Managed Service Provider (MSP) businesses come from a technical background. They are frequently engineers that have excelled in their field and have exceptional people skills. It allows them to grow a business organically.

Content marketing is an important part of a digital marketing campaign and can yield significant results if done correctly. It can help increase your rankings on google and your online brand. Here a few tips for excellent content marketing and one pitfall MSPs sometimes fall into.

As many of you know, customer service is the new battleground for managed service providers (MSPs). It drives both your client retention and referral generation. Like everything else we do, having systems built around customers will make it work with repeatable, measured success.

One of the things I enjoy the most about my job as the CEO of a marketing agency that caters specifically to MSPs is that I get to see a bird's eye view of the trends happening in the industry.

There are a lot of things to think about when you start a new MSP. How to structure your helpdesk and planning service delivery should be high on your list.

The lead generation for your MSPs takes a whole different turn when you stop seeing them as competition and start treating them as partners to help you grow.

Getting a new Managed Service Provider business up and running can be a challenge. There are a lot of things to think about. One important facet of the business is choosing your tech stack.

As your MSP practice matures, you will tackle everything from hiring to firing, marketing, vendor relations, and growing your offerings. And while every MSP realizes that security is their oxygen and without it, they die, at some point, they will have to make the call as to whether to go all-in on security or to outsource that expertise.

The landscape of IT is evolving, and so are the services that Managed Service Providers are offering. If you are looking to launch a new managed service business in the coming year, being aware of these trends will help you shape your offering for maximum success.

Last year, if someone asked me to make a list of some of the most consistent and reliable lead generation efforts available to MSPs, it may have included things like "lunch and learns." Conferences. Community events. Things like that.

Anyone in the business of defending computer networks knows that attackers have the advantage over the long run. To secure a network, we must secure every device, entry point, and pathway and educate every end-user.

Selling your MSPs services during the holidays can be a challenge. Doing so during a pandemic holiday season can be even more challenging. Here are 4 ways to market your MSP during the holidays.

The managed services business model isn't the new kid on the block. It has been a part of the channel industry for nearly two decades now. Yet, growing its revenue has been a challenge.

Improving profit margins is one of the most crucial goals of an MSP business. But it's a challenging one too. Let's explore the steps necessary to expand your IT services and increase your revenue potential.

Driving up efficiency is crucial to Managed Service Providers. We explore how a truly unified PSA and RMM solution can help you achieve this.

While every tool vendor could market themselves as 'unified' solutions provider, only a handful are truly unified. In this blog, we explore the real need for unified PSA and RMM solutions and how they differ from integrated solutions.

Where did it all start? What sparked the beginning of a super new company that aims to build super cool products for MSPs? Read on to find out.

The MSP industry sees itself as a well-oiled engine. All the cogs and wheels seem to turn as they should. Why bother with AI — a technology that isn't mature? Let's find out.

A lot has changed in the last few months and it's essential to stay afloat and relevant in a world that's constantly evolving. How do you define success during turbulent times like these?

Many things have happened since the start of 2020. But the pandemic gets an honorable mention because it brought the world to a standstill. What was its impact on the MSP market and how can we navigate the new normal?

In part 3 of the series on how MSPs can navigate the new normal, we explore trends including market consolidation, automation, and AI, and how MSPs can evolve with these changing conditions.

In part 2 of the series on how MSPs can navigate the new normal, we explore trends such as remote work, cloud acceleration, and cybersecurity.

Great insights are being shared every day within the MSP community through audio. If you're new around here and aren't sure where to start, this is a great collection of the best MSP podcasts you should tune in to.

Sometimes you consider which road to take - internal IT or MSP. But IT is IT. How does it matter? There are subtle differences between the two. So which one is better? Let's discuss this.

Anyone have a clue of what's happening in the MSP industry or how AI is disrupting MSP businesses? No one seems to know or talk about it. Let's explore the impact AI will have on MSP businesses.

Did you know there is another compensation structure similar to ESOPs? Well, it's called RSUs and this post is dedicated to what it is all about and how you can save tax on both RSUs and ESOPs.

I am a big fan of Star Trek, not only because I believe it's a great TV franchise, but also because it exudes great many lessons that startup founders can borrow.

ESOP, short for employee stock ownership plan, provides employees a stake in the company — an ownership interest. But it also presents hiring challenges for founders because most people are unaware of its potential value. And that's what we set out to explore in this article.

Are you wondering if starting up during these Covid times is a good idea? Arvind Parthiban, CEO & Co-founder of SuperOps.ai, shares his thoughts on the subject

Here are 7 useful tips for naming your SaaS startup, based on a true story