Marketing

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How MSPs can use Google display ads as their secret marketing weapon

Most advice on online marketing for managed service providers is very prescriptive. They just tell you what to do as if everyone should be doing the same thing.

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Why it is never too early to hire a marketer for your startup

The internet is rife with advice on when startups must hire their first marketer.

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Marketing your product during a pandemic — a startup founder’s dilemma

This time last year, my cofounder Jayakumar and I launched SuperOps.ai.

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Organic & paid lead generation for your MSP

Most small MSPs start off by growing organically. You do some work for a client, do a great job, and get recommended to someone else. That’s a great way to grow.

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How MSPs can nail their social media strategy for better branding

There are a lot of successful MSP owners that have an engineering background. Configure that firewall? No problem. Set up that VLAN? Piece of cake. Manage social media marketing effectively for your MSP? Uhhhh…sounds like a challenge.

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SEO playbook for ranking your MSP business on Google search

One of the most cost-effective ways to market your MSP is by having a strong digital marketing plan. The core of any digital marketing plan is effective SEO.

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Introducing SuperPod Bytes — a new way of doing podcasts

We're doing to podcasts what Twitter did to blogs. We're starting a new wave of short, tightly produced podcasts called SuperPod Bytes because, seriously, who has the time?

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6 marketing basics for managed service providers

Many owners of Managed Service Provider (MSP) businesses come from a technical background. They are frequently engineers that have excelled in their field and have exceptional people skills. It allows them to grow a business organically.

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MSP content marketing starter guide

Content marketing is an important part of a digital marketing campaign and can yield significant results if done correctly. It can help increase your rankings on google and your online brand. Here a few tips for excellent content marketing and one pitfall MSPs sometimes fall into.

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How to generate thousands in revenue by nurturing partnerships with fellow MSPs

The lead generation for your MSPs takes a whole different turn when you stop seeing them as competition and start treating them as partners to help you grow.

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Building a successful marketing strategy for your MSP in the "new normal"

Last year, if someone asked me to make a list of some of the most consistent and reliable lead generation efforts available to MSPs, it may have included things like "lunch and learns." Conferences. Community events. Things like that.

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4 ways to market your MSP during the holidays

Selling your MSPs services during the holidays can be a challenge. Doing so during a pandemic holiday season can be even more challenging. Here are 4 ways to market your MSP during the holidays.

SUGGESTED STORIES

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Reinventing managed services

The pandemic came and changed the dynamics of the world’s business environment. Needless to say, MSPs had to make changes to their operations as well.

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ITOps — what it means and what you should know

IT is the machinery behind any modern company’s services and operations.

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IT asset management and IT documentation — a brief introduction

A present-day MSP manages various kinds of assets in its clients' IT environments.