Mike Herrington
VP of Sales and Marketing at i.t.NOW
Mike Herrington is VP of Sales and Marketing at i.t.NOW. He has over 13 years of experience working in Managed Services. Over his 10-year tenure at i.t.NOW he has grown the business from under $750,000 in revenue to over $7.5 Million in revenue today and growing. He has experience in digital marketing, SEO, PPC, email marketing, content marketing, social media marketing as well as direct sales. He knows what it takes to grow an MSP and is excited to share some of the lessons of his experience here on superops.ai. Mike holds a BA in Communications from Brigham Young University in Provo UT.

AUTHOR STORIES

6 marketing basics for managed service providers

Many owners of Managed Service Provider (MSP) businesses come from a technical background. They are frequently engineers that have excelled in their field and have exceptional people skills. It allows them to grow a business organically.

MSP content marketing starter guide

Content marketing is an important part of a digital marketing campaign and can yield significant results if done correctly. It can help increase your rankings on google and your online brand. Here a few tips for excellent content marketing and one pitfall MSPs sometimes fall into.

6 tips for effective MSP helpdesk operations

There are a lot of things to think about when you start a new MSP. How to structure your helpdesk and planning service delivery should be high on your list.

What to consider for your tech stack when starting a new MSP business

Getting a new Managed Service Provider business up and running can be a challenge. There are a lot of things to think about. One important facet of the business is choosing your tech stack.

8 tips for launching a managed services business in 2021

The landscape of IT is evolving, and so are the services that Managed Service Providers are offering. If you are looking to launch a new managed service business in the coming year, being aware of these trends will help you shape your offering for maximum success.

4 ways to market your MSP during the holidays

Selling your MSPs services during the holidays can be a challenge. Doing so during a pandemic holiday season can be even more challenging. Here are 4 ways to market your MSP during the holidays.

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