Mike Herrington

VP of Sales and Marketing at i.t.NOW

Mike Herrington is VP of Sales and Marketing at i.t.NOW. He has over 13 years of experience working in Managed Services. Over his 10-year tenure at i.t.NOW he has grown the business from under $750,000 in revenue to over $7.5 Million in revenue today and growing. He has experience in digital marketing, SEO, PPC, email marketing, content marketing, social media marketing as well as direct sales. He knows what it takes to grow an MSP and is excited to share some of the lessons of his experience here on superops.ai. Mike holds a BA in Communications from Brigham Young University in Provo UT.


6 min

Ticketing system and PSAs for new/small MSPs

Every new business has some growing pains as they are starting up.  There is a certain learning curve they must face, and sometimes we learn through hard experience. A good example of this for MSPs is where to move to a PSA and get those tickets out of your inbox.

Organic & paid lead generation for your MSP

Most small MSPs start off by growing organically. You do some work for a client, do a great job, and get recommended to someone else. That’s a great way to grow.

Clients re-shopping your hardware quote? Here's what you need to do.

Remember that it all starts with trust. If you’re running an MSP, you should be seeking to have a trust relationship with each client.

How MSPs can nail their social media strategy for better branding

There are a lot of successful MSP owners that have an engineering background. Configure that firewall? No problem. Set up that VLAN? Piece of cake. Manage social media marketing effectively for your MSP? Uhhhh…sounds like a challenge.

5 min

SEO playbook for ranking your MSP business on Google search

One of the most cost-effective ways to market your MSP is by having a strong digital marketing plan. The core of any digital marketing plan is effective SEO.

3 min

The argument for using PowerShell in your RMM scripting

Microsoft PowerShell is a versatile and powerful scripting language that can be used across multiple platforms. It allows IT administrators greater flexibility in scripting and opens a world of possibilities.

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Thanks for joining our pilot program! We're super stoked!

One of us will get in touch with you in the next 24 hours to talk about the next steps.