How to generate thousands in revenue by nurturing partnerships with fellow MSPs

How to generate thousands in revenue by nurturing partnerships with fellow MSPs

The lead generation for your MSPs takes a whole different turn when you stop seeing them as competition and start treating them as partners to help you grow.

Imagine having an ecosystem of partners who give you a constant source of business. And what if it contributes to 20-30% of your revenue every month?

That's exactly what Richard Tubb built with his MSP. He's been in the MSP space for over 20 years, and we wanted to pick his brain on how he grew an MSP business hinging on partnership as a lever.

He did not disappoint.

In this freewheeling conversation with Arvind Parthiban, Richard breaks down how goodwill, partnerships, and genuinely helping his competitors helped him grow his business. Also, he shares his secret for being mindful, the unique way to think about your MSP's marketing, and his biggest MSP pet peeves.

Oh, well, we talked about why Richard feels that your typical MSP introduction doesn't work anymore (and what you could do instead).

Here's a sneak peek into the episode.

- The secret to running a good podcast in the MSP space. 02:45

- The importance of collaborating/partnering with those providing complementary services. 07:00

- The new way to think about MSP marketing. 13:00

- The difficulties of being an MSP owner. 17:45

- The three things Richard does to be mindful. 21: 56

- The 'secret sauce' to your MSP business and the framework to find your differentiation. 27:59

Links to love

- Tech Tribe

- CompTIA

- True Methods

- SmallBiz Thoughts

- TubbTalk

- A+ Certification

- Headspace

- Pomodoro Technique


- on Linkedin

Stay up-to-date on all things

By clicking "SUBSCRIBE", you agree to's Terms of use and Privacy policy.



Endpoint monitoring and management

As we move forward into 2021, despite all the changes that the WFA (Work from Anywhere) shift has wrought, most of us consider desktops and laptops the most vulnerable targets.


3 min

Disaster recovery as a service 101

A quality solution for backups is an essential offering as an MSP. Disaster Recovery as a service is a great way to sell those solutions to your clients and make a good margin.


Having trouble pricing a solution per user? Here's what you need to do.

If you’re a managed service provider there are a lot of different ways to price your services.

closeThank You

Thanks for joining our pilot program! We're super stoked!

One of us will get in touch with you in the next 24 hours to talk about the next steps.