About your role at SuperOps.ai
SuperOps.ai is a tech startup building new-age software for the IT and MSP industry. We're backed by leading VCs like Matrix Partners and Elevation Capital.
We're looking for a digital marketing specialist to join our marketing team and drive our growth and revenue goals. You will be working closely and collaborating with marketing, sales, and content to develop complete lifecycle marketing programs.
The part I enjoy the most about my role is the freedom to experiment directly with the product and put my own ideas into effect. You simply don’t get such a hands-on experience with a world-class product often. I’m convinced that the steep learning curve associated with every task I do makes up for a worthy journey!
You'll be responsible for
Executing short- and long-term multi-channel campaigns to drive awareness, leads, and MQLs for products.
Continually monitoring, analyzing, and optimizing campaigns and programs to ensure efficiency and drive revenue.
Knowing the company's brand and products inside and out.
Helping in developing relevant content to target customers throughout the customer lifecycle.
Identifying new markets and advertising tactics to drive business growth.
Getting the buy-in and budget support from senior leadership and stakeholders.
Overseeing key acquisition components of the website to drive CRO activities and continually optimizing the online user journey.
Monitoring search algorithms to keep up with changes in the SEO landscape.
White hat SEO strategies to ensure we don't stray away from search engine guidelines.
Regularly checking search terms, rankings, and analytics to monitor the performance of websites and make recommendations for improvement.
All SEM activities include managing and optimizing PPC campaigns, copy and landing pages for paid search engine marketing campaigns, expanding and optimizing paid keyword discovery.
You're someone who
Has a minimum of 2.5 years experience in SEO, SEM, and running CRO, PPC campaigns.
Has strong experience working with marketing automation and CRM tools.
Has experience with bid management tools.
Is adept in and experienced with website analytics tools.
Has experience designing and owning top-of-funnel campaigns leveraging various channels.
Has experience partnering internally with various stakeholders and working with 3rd party publishers on performance campaigns.
Can thrive in a fast-paced startup environment and has a growth mindset.
Has experience working in the B2B SaaS industry.